Good happens when a little cheer is added to the MATTERbox
The Cheerios team at General Mills was onto something when they launched the #GoodGoesRound campaign. They tapped into the belief that better communities—stronger communities, healthier communities, kinder communities—start with small acts of goodness. When Cheerios and Ellen DeGeneres teamed up to kick off the campaign and inspire ‘1 Million Acts of Good,’ General Mills reached out to MATTER to help activate this […]
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